“Alchemy is created by adding the right ingredient, in the right amount and at the right time to achieve the goal or success you want. It’s the cause-effect relationship in a dynamic between two people.”

-John Felton, Author of The Alchemy of Sales

The Alchemy of Sales

How to Work with Prospects, Customers and Colleagues for Maximum Success

John Felton spent years mastering making meaningful relationships while fine-tuning his technical expertise to create solutions, not sales. John has distilled decades of success in sales into one simple cookbook to help give you the right ingredients and recipes for sales success. Sales, like music and cooking, is a form of alchemy and is just another expression of using the right ingredient at the right time in the right amount to achieve the results you want. John demystifies the sales process to lead you from start to success.

“I know what it feels like to be tossed into the ocean and told to swim to shore without any idea where the shore is or how far away it might be. My hope is that this book will be a lighthouse that will show you the way so you can not only survive but succeed. I share an outline of what I’ve learned through trial and error so new salespeople know where to start and how to navigate their way to success.”